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直营模式不行了?周黑鸭上市后首度“遭遇滑铁卢”

来源: 南方日报网络版     时间: 2019年02月18日 22:51:20
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新未来时时彩信誉平台官方,招龙虎和代理注册实力诚招代理Q扣992.77.339时时彩龙虎和,意彩彩票代理,意彩官网,意彩平台注册,意彩乐官网,意彩娱乐官方网站直营模式不行了?周黑鸭上市后首度“遭遇滑铁卢”

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(原)(标)(题)(:直)(营)(模)(式)(不)(行)(了)(?周)(黑)(鸭)(上)(市)(后)(首)(度)(“遭)(遇)(滑)(铁)(卢)(”股)(价)(创)(历)(史)(新)(低)(
输)(在)(跑)(马)(圈)(地)(太)(慢)(?
“周)(黑)(鸭)(”董)(事)(长)(周)(富)(裕)(
卤)(制)(品)(界)(第)(一)(品)(牌)(周)(黑)(鸭)(“遭)(遇)(滑)(铁)(卢)(”。
8月)(30日)(,周)(黑)(鸭)((01458)股)(价)(暴)(跌)(15.99%,报)(4.15元)(,盘)(中)(最)(低)(见)(4.08元)(,创)(下)(历)(史)(新)(低)(。
主)(要)(原)(因)(在)(于)(,根)(据)(8月)(29日)(晚)(间)(周)(黑)(鸭)(在)(港)(发)(布)(的)(中)(期)(业)(绩)(公)(告)(,周)(黑)(鸭)(2018年)(上)(半)(年)(实)(现)(营)(收)(15.97亿)(元)(,同)(比)(下)(滑)(了)(1.3%,这)(是)(周)(黑)(鸭)(最)(近)(几)(年)(首)(次)(出)(现)(营)(收)(下)(滑)(。
仔)(细)(来)(看)(,除)(了)(营)(收)(,周)(黑)(鸭)(半)(年)(报)(上)(的)(其)(他)(数)(据)(也)(不)(容)(乐)(观)(。
截)(止)(2018年)(6月)(30日)(止)(6个)(月)(,周)(黑)(鸭)(自)(营)(门)(店)(数)(目)(1196家)(,去)(年)(同)(期)(则)(为)(892家)(,增)(长)(304家)(,覆)(盖)(中)(国)(16个)(省)(份)(及)(直)(辖)(市)(内)(78个)(城)(市)(。但)(是)(,总)(销)(量)(却)(从)(去)(年)(同)(期)(1.9461万)(吨)(降)(至)(如)(今)(的)(1.8235万)(吨)(。也)(就)(是)(说)(,过)(去)(半)(年)(,周)(黑)(鸭)(的)(门)(店)(数)(量)(增)(加)(了)(304家)(,总)(销)(量)(却)(同)(比)(下)(降)(0.1226万)(吨)(,平)(均)(单)(店)(销)(量)(也)(下)(降)(30%。
期)(间)(,周)(黑)(鸭)(实)(现)(毛)(利)(润)(9.56亿)(元)(,同)(比)(下)(滑)(3.1%,毛)(利)(率)(较)(去)(年)(同)(期)(下)(降)(1个)(百)(分)(点)(,为)(59.9%。净)(利)(润)(实)(现)(3.32亿)(元)(,同)(比)(减)(少)(17.3%,净)(利)(润)(率)(下)(降)(4个)(百)(分)(点)(至)(20.76%。
销)(量)(、毛)(利)(率)(和)(净)(利)(润)(率)(下)(滑)(的)(同)(时)(,公)(司)(的)(销)(售)(费)(用)(与)(管)(理)(费)(用)(出)(现)(较)(大)(幅)(度)(增)(加)(。产)(生)(销)(售)(费)(用)(4.28亿)(,同)(比)(增)(长)(15.6%,销)(售)(费)(用)(率)(较)(去)(年)(同)(期)(上)(升)(了)(4.55个)(百)(分)(点)(至)(31%。产)(生)(管)(理)(费)(用)(0.87亿)(元)(,同)(比)(增)(长)(22.4%,管)(理)(费)(用)(率)(1.06个)(百)(分)(点)(至)(5.45%。这)(意)(味)(着)(周)(黑)(鸭)(的)(成)(本)(优)(势)(也)(下)(降)(了)(。
与)(此)(同)(时)(,周)(黑)(鸭)(存)(货)(周)(转)(和)(应)(收)(款)(项)(周)(转)(表)(现)(也)(变)(差)(。平)(均)(存)(货)(周)(转)(天)(数)(由)(上)(年)(同)(期)(的)(61.8天)(增)(加)(至)(68天)(。平)(均)(贸)(易)(应)(收)(款)(项)(周)(转)(天)(数)(由)(上)(年)(同)(期)(的)(0.9天)(,轻)(微)(增)(加)(至)(2.7天)(。
简)(单)(说)(,周)(黑)(鸭)(的)(多)(项)(关)(键)(财)(务)(指)(标)(都)(降)(到)(近)(年)(最)(差)(。
对)(此)(,周)(黑)(鸭)(在)(中)(期)(业)(绩)(发)(布)(会)(上)(给)(出)(的)(解)(释)(是)(:收)(益)(下)(降)(主)(要)(由)(于)(线)(上)(线)(下)(销)(售)(及)(营)(销)(资)(源)(的)(竞)(争)(不)(断)(加)(剧)(;集)(团)(面)(临)(来)(自)(门)(店)(老)(化)(的)(压)(力)(,某)(些)(区)(域)(及)(部)(分)(门)(店)(客)(流)(量)(有)(所)(流)(失)(。收)(益)(略)(微)(减)(少)(,且)(经)(营)(开)(支)(及)(成)(本)(的)(增)(长)(大)(于)(门)(店)(网)(络)(扩)(张)(。而)(平)(均)(存)(货)(周)(转)(天)(数)(增)(加)(,主)(要)(由)(于)(集)(团)(以)(较)(低)(的)(现)(行)(市)(价)(增)(加)(了)(若)(干)(主)(要)(原)(材)(料)(的)(存)(货)(储)(备)(。平)(均)(贸)(易)(应)(收)(款)(项)(周)(转)(天)(数)(增)(加)(,是)(由)(于)(若)(干)(交)(通)(枢)(纽)(门)(店)(的)(付)(款)(结)(算)(周)(期)(于)(2017年)(下)(半)(年)(续)(期)(后)(增)(加)(至)(约)(一)(个)(月)(或)(以)(上)(。
食)(品)(产)(业)(分)(析)(师)(朱)(丹)(蓬)(认)(为)(,对)(周)(黑)(鸭)(来)(说)(,2017年)(下)(半)(年)(到)(2018年)(上)(半)(年)(竞)(争)(加)(剧)(的)(确)(是)(事)(实)(。除)(了)(绝)(味)(食)(品)(、煌)(上)(煌)(、久)(久)(鸭)(脖)(等)(原)(有)(的)(竞)(争)(对)(手)(,期)(间)(还)(出)(现)(了)(一)(些)(表)(现)(不)(错)(的)(新)(竞)(争)(对)(手)(,有)(线)(下)(店)(模)(式)(的)(,也)(有)(线)(上)(品)(牌)(,越)(来)(越)(多)(的)(互)(联)(网)(全)(品)(类)(休)(闲)(品)(牌)(进)(入)(卤)(制)(品)(领)(域)(。这)(些)(品)(牌)(在)(此)(期)(间)(的)(发)(展)(相)(当)(迅)(速)(,其)(中)(有)(些)(因)(为)(资)(本)(的)(介)(入)(,扩)(张)(速)(度)(大)(大)(提)(升)(。
这)(期)(间)(,绝)(味)(食)(品)(的)(扩)(张)(尤)(为)(抢)(眼)(。周)(黑)(鸭)(几)(乎)(都)(是)(直)(营)(门)(店)(,而)(绝)(味)(食)(品)(则)(是)(“以)(直)(营)(连)(锁)(为)(引)(导)(、加)(盟)(连)(锁)(为)(主)(体)(”的)(模)(式)(,扩)(展)(起)(来)(更)(快)(。截)(至)(报)(告)(期)(末)(,绝)(味)(食)(品)(在)(全)(国)(共)(开)(设)(了)(9459家)(门)(店)(,目)(前)(主)(营)(业)(务)(收)(入)(90%以)(上)(来)(源)(于)(加)(盟)(模)(式)(的)(产)(品)(销)(售)(。也)(就)(是)(说)(,绝)(味)(门)(店)(总)(数)(已)(经)(是)(周)(黑)(鸭)(的)(8倍)(,市)(场)(抢)(占)(效)(果)(明)(显)(。
这)(同)(时)(意)(味)(着)(,规)(模)(效)(应)(让)(绝)(味)(食)(品)(能)(以)(比)(周)(黑)(鸭)(更)(低)(的)(价)(格)(拿)(到)(同)(样)(的)(产)(品)(原)(材)(料)(。而)(且)(在)(卤)(制)(品)(行)(业)(,产)(品)(原)(材)(料)(占)(主)(营)(业)(务)(成)(本)(的)(比)(重)(较)(大)(,比)(如)(鸭)(脖)(、鸭)(掌)(、鸭)(锁)(骨)(、鸭)(肠)(、鸭)(翅)(等)(约)(占)(原)(材)(料)(采)(购)(总)(额)(的)(50%左)(右)(。这)(让)(绝)(味)(食)(品)(在)(成)(本)(上)(占)(据)(重)(要)(优)(势)(。也)(导)(致)(周)(黑)(鸭)(为)(了)(在)(成)(本)(上)(扳)(回)(一)(城)(,选)(择)(了)(以)(增)(加)(平)(均)(存)(货)(周)(转)(天)(数)(为)(代)(价)(,“以)(较)(低)(的)(现)(行)(市)(价)(增)(加)(了)(若)(干)(主)(要)(原)(材)(料)(的)(存)(货)(储)(备)(”。
快)(消)(品)(行)(业)(分)(析)(师)(窦)(晓)(勇)(认)(为)(,周)(黑)(鸭)(现)(阶)(段)(的)(确)(是)(输)(在)(了)(直)(营)(模)(式)(上)(。直)(营)(模)(式)(的)(好)(处)(是)(可)(以)(更)(好)(地)(把)(控)(产)(品)(品)(质)(、服)(务)(水)(平)(、品)(牌)(调)(性)(等)(,但)(目)(前)(来)(看)(周)(黑)(鸭)(并)(没)(有)(把)(直)(营)(的)(优)(势)(发)(挥)(好)(,之)(前)(落)(菌)(数)(量)(超)(标)(的)(事)(件)(就)(暴)(露)(出)(这)(个)(问)(题)(。而)(且)(目)(前)(行)(业)(的)(竞)(争)(重)(点)(是)(跑)(马)(圈)(地)(,所)(以)(当)(前)(阶)(段)(,周)(黑)(鸭)(做)(直)(营)(是)(吃)(亏)(的)(。
而)(且)(,就)(整)(个)(零)(售)(行)(业)(来)(看)(,加)(盟)(模)(式)(一)(般)(都)(比)(直)(营)(模)(式)(发)(展)(得)(更)(快)(更)(好)(,比)(如)(做)(加)(盟)(的)(肯)(德)(基)(和)(做)(直)(营)(的)(麦)(当)(劳)(等)(就)(是)(很)(明)(显)(的)(案)(例)(。加)(盟)(模)(式)(不)(代)(表)(做)(不)(好)(管)(控)(,只)(是)(配)(套)(需)(要)(更)(严)(格)(、标)(准)(化)(的)(管)(理)(体)(系)(。
不)(过)(朱)(丹)(蓬)(的)(观)(点)(有)(所)(不)(同)(。他)(认)(为)(,食)(品)(品)(牌)(最)(重)(要)(的)(永)(远)(是)(品)(质)(和)(安)(全)(,对)(上)(市)(公)(司)(来)(说)(,尤)(其)(如)(此)(。周)(黑)(鸭)(的)(直)(营)(模)(式)(虽)(然)(扩)(张)(较)(慢)(,但)(更)(稳)(。从)(长)(久)(来)(说)(,周)(黑)(鸭)(的)(品)(牌)(优)(势)(和)(质)(量)(优)(势)(会)(越)(来)(越)(突)(出)(。(北)(京)(时)(间)(财)(经)(矽)(谷)()
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声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
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